Creating a website that people find easy to use and encourages them to convert is not just about creativity. It takes more than that. To ensure success, it is important to follow a five step process. The first step is planning.
Find your focus, target audience, the reasons you're creating, and set the general objectives of your site. By recognizing your target audience, you'll be able to better adapt your design and content. This will lead to the long-term growth and overall success of the site. The next step is to create a plan to attract users with relevant content, ask them to convert with an engaging call to action, facilitate the conversion process, and follow up regularly.
Developing the customer acquisition funnel is what makes a website a business tool, rather than a beautiful image. Content is the heart of the website. It's the way you connect with people and it's what you base the design on. Designing a site without content is like trying to put together a puzzle without puzzle pieces; you simply pick up nearby random objects (a fork, a light bulb, maybe a coffee cup) and try to make them fit.
A full version of the content of the website must be developed before the designs begin. The fourth step is to create wireframes. Wireframes are no longer based on perfect pixel representations of page layouts. It's about taking a more detailed approach to the plan you've been developing so far.
Wireframes are tools for organizing content from a structural point of view, to ensure that it is presented in a way that makes sense to the user. The fifth step is designing for the responsive web. Every designer has a different workflow, and you have to find what works best for you. However, there are some methodologies and tools that are effective and easy to adopt in all areas.
If your website is going to work on mobile devices, you should design mobile devices first. This simply means starting with a mobile design and building from there. You should also use a pattern library which is a collection of design patterns that appear in its interface. Testing is also an important part of this process; it must be done concurrently with development.
